What it is
Optery (optery.com) is a data broker removal service that automates opt-out requests across hundreds of people-search and data broker sites. Instead of visiting each site individually and submitting removal forms by hand, Optery handles the submissions on your behalf and tracks results in a dashboard.
The service was founded in 2021 and focuses specifically on data broker removal — it is not a VPN, identity monitoring, or credit-freeze service.
How it works
After creating an account and providing your basic information (name, address, date of birth), Optery scans data broker sites for your profile and shows you where your information appears. Depending on your plan, it submits opt-out requests automatically and monitors those sites for re-listing over time.
What each plan covers
Free Basic — Free, no credit card required. Shows your exposure across hundreds of sites with screenshots. Includes self-service opt-out tools and a scan of your Google and Bing search results. Removals are self-service only.
Core — $3.99/month. Automated removals from 380+ sites (145+ without Expanded Reach). Limited to 1 name, city, and state per user. Monthly automated scans. Fully automated — no human Privacy Agent assigned.
Extended — $14.99/month. Automated removals from 560+ sites (325+ without Expanded Reach). Unlimited name variations and past cities and states. Adds a human Privacy Agent for QA and special circumstances. Includes before-and-after removal screenshots every ~90 days and home blurring on Google Maps and Apple Maps.
Ultimate — $24.99/month (most popular). Automated removals from 640+ sites (405+ without Expanded Reach). Adds unlimited custom removal requests for 955+ sites total (eligible after 30 days), outdated content removal from Google, Bing, DuckDuckGo, and Yahoo, and priority email support.
All paid plans include a 30-day money-back guarantee.
What it does not cover
No automated service covers every data broker. Some sites require manual opt-outs, individual verification steps, or direct contact that automated tools cannot replicate. The Friday removal guides here cover individual sites step by step for cases where automation falls short.
Up next · Friday
How to blur your home address in Google Maps Street View, freely available from Google.